E-40 throughout his career has been a staple in West Coast Hip Hop and Hip Hop in general. His unique style has proven to be more of an advantage than a liability. Early on those of us who were E-40 fans dealt with criticisms from non-believers who did not understand what E-40 was on or get his rhyming style nor did they appreciate his creative language creation within the rhymes. Fast forward to today and E-40 is considered one of the GOATS of Hip Hop not just for his music but his entrepreneurship. Creating business opportunities off his music career in spirits and food the mogul has gone on to build an impressive portfolio for himself and his brand. Needless to say, music has not taken a decline because of this fact his music has grown and begun reaching this current generation. Check this new banger out!