Man Down Follows Ice Cube’s Billboard Top 10 Sales Release of Project’s Debut Hit Single, “It’s My Ego”
LISTEN TO AND STREAM THE NEW ALBUM HERE
Eight years since his last solo release, groundbreaking entertainment mogul, entrepreneur, and rap legend Ice Cube returns with his 11th studio album, Man Down, available today via Lench Mob Records, distributed by Hitmakers across all DSPs. This 19-track project cements Cube’s iconic status in Hip Hop, blending his signature West Coast funk with unapologetic storytelling that explores the state of manhood today.
Stream Man Down now on all major DSPs, and check out the album merch here.
Cube’s recent single, “It’s My Ego,” debuted at #7 on Billboard’s “Rap Digital Song Sales” chart and #8 on the “R&B/Hip Hop Digital Song Sales” chart. With over 5.4 million views on YouTube and a #37 debut on the Rhythmic Radio Chart, Cube’s cultural impact continues to resonate across generations.
“This album is about showing up as your best self,” Cube says, highlighting its exploration of ego, authenticity, standing firm in your beliefs, and the bonds of brotherhood. I’ve always stood by the mantra, ‘you’re now about to witness the strength of street knowledge,’” he reflects, emphasizing his commitment to truth and cultural awareness throughout his career.
The cover art for Ice Cube‘s Man Down album carries a deep symbolic message. On the front cover, a young boy walks past fallen figures on a city street, representing the next generation navigating a world where men have metaphorically and literally “fallen.” Cube explains, “If you look at the album cover, you can see a kid walking, and you’ll see the different men in this society down.” This stark image illustrates the concept of societal collapse if individuals stop fulfilling their responsibilities and lose their sense of purpose. Cube emphasizes, “If all the real men stop doing what they’re supposed to, the world will stop. Nothing would move.”
The back cover complements this theme by continuing the same scene, showing a young girl walking amidst the wreckage, symbolizing the shared burden across genders and generations. This dual imagery reinforces the album’s themes of accountability, self-respect, and the need to reclaim integrity before it’s too late. Get a behind-the-scenes look at the making of including insights into the creation of the album cover, here.
The project features iconic collaborators, including B-Real, Xzibit, Kurupt, and J-Dee from Da Lench Mob, marking a meaningful reunion. Man Down boasts production by some of Hip Hop’s most celebrated producers, including Nottz, Zaytoven, BlackNailz, David Banner, E-A-Ski, and T-Mix, delivering a sonic experience rooted in Cube’s unmistakable sound.
Man Down‘s standout tracks showcase Ice Cube’s range as a storyteller and cultural commentator. “She’s Sanctified” is a smooth, slick-talking anthem celebrating a variety of women and player ways, where Cube teams up with his Mount Westmore collaborators Snoop Dogg, E-40, and Too $hort, along with R&B crooner October London, for a dynamic and playful vibe. In “Ghetto Story,” Cube delivers a heartfelt narrative about betrayal and resilience in complex relationships, painting a vivid picture of real-life challenges. With “Talkin’ Bout These Rappers,” he offers a sharp critique of media and social figures who exploit rap culture for personal gain, calling out the fake personas that harm the industry’s integrity. The album opens with “Rollin’ At Twilight,” a nostalgic nod to West Coast classics, with lowrider beats reminiscent of “It Was A Good Day,” setting the tone for a project rooted in legacy and authenticity.
As Cube continues his journey, his influence transcends music, with accolades that include a Hollywood Walk of Fame star, a Rock & Roll Hall of Fame induction, and a Naismith Basketball Hall of Fame honor. Leading up to the release of Man Down, Cube’s audience engagement soared, with a 21.9% jump in Meta followers, a 386.8% rise in returning viewers, and a 262.7% boost in engaged followers.
Celebrating brotherhood and authenticity, Man Down is a testament to Ice Cube’s enduring dedication to his fans and the culture. “All I care about is Ice Cube fans,” he states proudly. Ice Cube continues to prove that his voice is as vital as ever in a world that needs it most.
Man Down Tracklisting:
1) Rollin’ At Twilight
2) It’s My Ego
3) So Sensitive
4) She’s Sanctified (feat. Snoop Dogg, E-40, Too $hort & October London)
5) Not Like Them
6) 5150
7) No Cap (feat. K-Major, Ishadon & Mike Epps)
8) 3 Lil Piggies
9) Ghetto Story
10) Facts (feat. J-Dee of the Lench Mob)
11) Fighting For My Life In Paradise (feat. Kurupt)
12) Let’s Get Money Together (feat. B-Real of Cypress Hill)
13) I’mma Burn Rubber
14) Especially You
15) Break The Mirror (Feat. Xzibit)
16) Talkin’ Bout These Rappers
17) Scary Movie
18) Take Me To Your Leader
19) Ego Maniacs (feat. Killer Mike & Busta Rhymes)
ABOUT ICE CUBE x MAN DOWN
“You’re not going to have a 40-year career unless you can give people music that they can use in their daily life,” explains Ice Cube. Eight years since his last solo album, one of Hip Hop’s living legends returns with a conceptual body of work in Man Down. This 19-song collection examines the status of manhood in the present day and offers wisdom and criticism from a steadfast alpha male of the entertainment industry. “It’s really about me thinking real men need to stand up. I think we’re already down in a lot of ways,” Cube explains. The rap star-turned-mogul returns to his roots to confront misinformation and put a sense of pride back into a masculine identity. This album stays true to the core of who Ice Cube is — blending powerful messages with music that honors a rich and dynamic legacy—from lowrider funk to hardcore West Coast beats.
