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Focus… Drops “SWFIJN (’21)” Ahead Of Upcoming ‘Focus… Presents The NW Variant’ Album Release

Focus…, a 5x Grammy Award winning record producer, first rose to fame when signed to Dr. Dre‘s Aftermath Entertainment in 2001. Over the course of his career he has produced Platinum and Gold selling records for artists including Dr. Dre, Beyonce’, Eminem, Kendrick Lamar, The Game, and many more.

Last week Focus… dropped news that he is planning to drop a new album called Focus… Presents The NW Variant. Details for the upcoming album haven’t been divulged as of yet, but “SWFIJN (’21)” is a nice sneak-peek into what we’re in store for.

When Chad Kiser asked about what “SWFIJN (’21)” represents to him, Focus… had this to say, “‘SWFIJN’ is my truth. I wanted to purge in a healthy way and let my people know why my productivity has been slower than usual. Life got really real and I had/ have to stand in that reality.”

Check out the “SWFIJN” from Focus… below:

Chad Kiser

Chad M. Kiser is a veteran writer of 15 years with interviews, bylines, and content featured in top media outlets including TMZ, ESPN, Fox News, XXL Magazine, HipHopDX, AllHipHop, The Wall Street Journal, DubCNN, Playboy Magazine, BBC4 Music, VH-1, MTV, LA Weekly, Spin Magazine, Billboard Magazine, and numerous others. Several of his in-depth interviews have been cited in critically acclaimed books such as "The History of Gangster Rap: From Schoolly D to Kendrick Lamar, the Rise of a Great American Art Form", "Original Gangstas: The Untold Story of Dr. Dre, Eazy-E, Ice Cube, Tupac Shakur, and the Birth of West Coast Rap", "Parental Discretion Is Advised: The Rise of N.W.A and the Dawn of Gangsta Rap", "Sounding Race In Rap Songs", "To Live and Defy in LA: How Gangsta Rap Changed America".

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