First off I’d like to say Rest In Power to the late great Nipsey Hussle.

As a West Coast Hip Hop head and avid gaming enthusiast, I was happy to open my Instagram timeline today to a post by Lauren London, Nipsey’s widow, announcing The Marathon Clothing coming to NBA2K!

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@themarathonclothing x @nba2k

A post shared by Lauren London (@laurenlondon) on Sep 3, 2020 at 2:07pm PDT

If you have been living under a gaming rock for the last 20 years, 2K has been the premiere basketball video game series from the publisher of the same name. This year, NBA2K21 honored another fallen Los Angeles legend, Kobe Bryant, with it’s Mamba Forever edition (available now for pre-order for $99.99 w/ release on September 4th).

For years they have been blurring and blending the line between real life fashion and virtual avatar building. Games like NBA2K have been offering shoes, clothes and custom outfits for years now. It’s exciting to see some of our favorite street brands coming to our favorite video games.

Hey 2K, I have a few designs I want to show you for the next DLC update! Holler at me! alberto@flourishprosper.net