Today (October 27), Adidas and Zound Industries announce the latest additions to their game-changing line-up of Adidas Headphones, with the introduction of three true-wireless products, developed to enhance sports performance while offering all-day comfort.

Debuting with the help of legendary Atlanta rapper, Quavo, who is best known for being the frontman of hip-hop/trap trio Migos, as well as for his skills on the basketball court, Quavo perfectly embodies what makes Adidas Headphones the ideal choice for those with an active lifestyle, as well as a passion for creativity and sport.

In a world of distractions and restrictions in life, sport and music offer escapism, positivity, and an opportunity for self-betterment. Music is a creator’s catalyst, in full movement, it empowers them to be themselves, feel free, be powerful, escape their busy lives or take their training to the next level. With no wires and Adidas’s frictionless, ergonomic design, creators can turn up their movement to achieve their goals with the brand’s introductory true wireless products.

True wireless was a natural progression for the brand, which has always prioritized technology innovation, function, and fit to offer athletes of every level the ultimate audio experience. As a brand focused on both sport and lifestyle, the true wireless collection delivers the right combination of performance, design, functionality, and cutting-edge technology.

Ella Renneus, Designer at Zound Industries said: “True wireless is something we were eager to introduce to our line-up, but we took the necessary time to develop a product that really pushes the limits of current options and caters to those living active lifestyles. By offering superior sound, a fashionable look inspired by activewear, and advanced technology developed with athletes in mind, our newest products enhance users lives, while staying true to adidas’ DNA.”