Lench Mob Records, in partnership with Hitmaker and Monster Energy, is pleased to announce that Hip Hop pioneer, sports and entertainment mogul, multi-platinum-selling artist, and award-winning entertainer Ice Cube is giving back to his fans in a monumental way with the launch of the “It’s My Ego 3Mix” Fan Appreciation Contest.
The contest, an exclusive and rare opportunity, invites fans from all corners of the globe to showcase their lyrical prowess and creativity. This is a chance for you to be part of something truly unique by submitting a verse for the revamped version of the international hit song ‘It’s My Ego.‘
The ‘It’s My Ego 3Mix‘ is a unique reinterpretation of the original song, offering a fresh perspective and new opportunities for fan engagement. The winner will have the unparalleled opportunity to be featured on the official track alongside Ice Cube and Scarface.
Fans interested in participating can submit their verses via itsmyego3mix.com. The submission deadline is March 24, 2025, and the winner will be announced shortly after.
“Hip-hop has always been about giving a voice to the people, and this contest is a chance for a fan to step up, share their story, and be part of something iconic,” said Ice Cube.
“This project is all about honoring Ice Cube’s day-one fans while making space for new talent. With ‘It’s My Ego 3Mix,’ featuring Mr. Scarface and a new verse from The West Coast Don himself, Cube is bridging generations with the same passion and authenticity that define his legacy,” states visionary music executive and multi-platinum-selling Industry pioneer Tony Draper.
Following the Top 10 success on multiple Billboard charts, Cube’s newest full studio album, Man Down, and the explosive reception of standout singles, including “It’s My Ego,” Ice Cube is taking things to the next level by teaming up with hip-hop legend Scarface, one of hip-hop’s most respected lyricists and a founding member of the legendary group Geto Boys. Known for classic tracks like “Never Seen A Man Die” and “On My Block,” Scarface’s profound storytelling and raw delivery have left an indelible mark on the genre.
Ice Cube remains one of hip-hop’s most influential figures. He is known for timeless hits like “It Was a Good Day” and “Check Yo Self,” as well as his contributions to culture through film and entrepreneurship. His latest album, Man Down, has continued his status as an unstoppable force, resonating with long-time fans and a new generation of listeners.
This collaboration and contest mark a unique moment in hip-hop, merging legendary talent with emerging voices and celebrating the culture that unites fans and artists worldwide. For more details and to enter the contest, visit here.
About Ice Cube & Man Down
“You’re not going to have a 40-year career unless you can give people music that they can use in their daily life,” explains Ice Cube. Eight years since his last solo album, one of Hip Hop’s living legends returns with a conceptual body of work in Man Down. This 19-song collection examines the status of manhood in the present day and offers wisdom and criticism from a steadfast alpha male of the entertainment industry. “It’s really about me thinking real men need to stand up. I think we’re already down in a lot of ways,” Cube explains. The rap star-turned-mogul returns to his roots to confront misinformation and put a sense of pride back into a masculine identity. This album stays true to the core of who Ice Cube is — blending powerful messages with music that honors a rich and dynamic legacy—from lowrider funk to hardcore West Coast beats.
About Scarface
Platinum-selling and highly respected rapper Scarface has a career spanning over three decades and has solidified his place as one of the most influential figures in hip-hop. Known for his introspective lyrics, gritty delivery, and raw storytelling, Scarface has released numerous critically acclaimed albums, including “Mr. Scarface Is Back,” “The Diary,” and “The Fix.” He has tackled social and political issues throughout his career, providing a voice for the streets and the marginalized. Scarface’s legacy remains indelible, earning him respect and admiration from fans and peers alike.
