HIGH-ENERGY VISUAL & FIRST RELEASE FROM UPCOMING ALBUM INSPIRED BY MAGIC CITY: AN AMERICAN FANTASY DOCU-SERIES
MORE MUSIC COMING SOON
GRAMMY®-winning producer, Songwriters Hall of Famer, and cultural icon Jermaine Dupri returns with a banging new single, “Turn Around,” featuring Atlanta rap royalty T.I., 2 Chainz, and Young Dro, out today via HYBE on all platforms.
Listen HERE.
The record serves as the lead single from Dupri’s highly anticipated full-length album, inspired by the upcoming STARZ docuseries Magic City: An American Fantasy—executive produced by Dupri himself and set to premiere on August 15, 2025.
A celebration of Atlanta’s enduring influence on music and strip club culture, “Turn Around” is a bass-heavy, club-ready anthem that pulls no punches. The record pairs explicit fun with Southern authenticity, inviting women to let loose, smile, and “turn that thing around.” The song’s high-octane visual, also debuting June 13, captures the unapologetic energy of ATL’s strip club scene—complete with cameos from Bow Wow, 21 Lil Harold, and other local legends.
[Get: “Turn Around”] HERE
“This record is about more than just a moment in the club—it’s a celebration of Atlanta, period,” says Jermaine Dupri. “Bringing T.I., 2 Chainz, and Young Dro together on one track felt important because they’ve each shaped the sound and identity of this city in a real way. This isn’t just a song, it’s a statement. It’s Atlanta standing up.”
The full project, set to release on August 15 to coincide with the docu-series brings together an all-star lineup of Atlanta artists. The city has long set the tone for music, nightlife and style. This marks the first time a producer from Atlanta has curated an entire album exclusively featuring artists from the city — spanning generations and genres. It’s a historic, monumental moment, with Jermaine Dupri & So So Def once again driving cultural innovation. Fans can expect an immersive listening experience that explores the soundscape of Atlanta’s iconic strip clubs, while honoring the roots, legends, and lasting impact of Magic City on hip-hop and pop culture. The project is yet another reminder that Atlanta has always been a city that births movements, boosts stars, and shapes the sound of the world — all while showing JD continues to show up for his own with an unshakable sense of hometown pride.
With the summer heating up, “Turn Around” sets the tone for what’s to come—a blazing-hot ATL takeover led by one of its founding architects.
Get ready. It’s an Atlanta Summer.
ABOUT JERMAINE DUPRI:
Jermaine Dupri, a member of the Songwriters Hall of Fame, is one of the most successful producers in the music industry. He has established a prolific career as a hip-hop artist, award-winning producer, songwriter, author, DJ, and Chairman and Founder of So So Def, which he created in 1993.
Rather than impacting only one lane, Jermaine Dupri has changed the course of R&B, hip-hop, and pop throughout an illustrious career earmarked by some of the most recognizable hits of all-time. The GRAMMY® Award-winning iconic songwriter, producer, rapper, artist, entrepreneur, and philanthropist has powered game-changing and chart-breaking smashes such as Mariah Carey’s 6x-platinum “We Belong Together,” Usher’s 3x-platinum “Nice & Slow,” Xscape’s platinum “Just Kickin’ It,” his own “Money Ain’t A Thang” [feat. JAY-Z], and countless others. “We Belong Together” not only toppled the Billboard Hot 100 for the year, but it also emerged as “the song of the decade” and “fifteenth most popular song of all-time,” according to Billboard. It took home “Best R&B Song” and “Best Female R&B Vocal Performance” at the 2006 GRAMMY® Awards. Additionally, Usher’s “Confessions Part II” recently topped Rolling Stone’s 100 Greatest R&B Songs of the 21st Century coming in at number 1.
At the helm of So So Def Recordings as Founder, he has built a catalog of classic albums, including Da Brat’s – the first solo female rapper to go platinum – debut and historic album Funkdafied; Jagged Edge’s double-platinum J.E. Heartbreak; Anthony Hamilton’s platinum Comin’ From Where I’m From; and more. Simultaneously, he has launched JD’s Vegan as a mega-popular plant-based ice cream alternative available in major retailers such as Walmart. Plus, he notably stands out as the second rapper inducted into the Songwriters Hall of Fame® following JAY-Z. Meanwhile, the GRAMMY® Museum paid homage to JD and So So Def with a dedicated exhibit entitled Jermaine Dupri & So So Def, 25 Years Of Elevating Culture. He has also appeared on-screen in the Aretha Franklin movie Respect, Hip-Hop Family Christmas, and Step Up. His ability to stay connected to the cultural zeigiest is why he continues to remain relevant and develop new talent which is evident with the recent success of Ari Lennox’s “Pressure” becoming her highest charting solo single and Muni Long’s GRAMMY®-winning global and viral smash “Made for Me.” Speaking to his presence, Variety attested, “What isn’t recognized enough is his undeniable influence on the current cultural climate.” However, he never stops setting the pace for the entire game to follow.
