E-40: Tiny Desk Concert

  Bay Area ambassador E-40 moves with the energy of an up-and-coming emcee, but he’s been around a minute. To put it 40 Water’s way: “I’ve been doing this since Kermit the Frog was a pollywog!” Our biggest hurdle to clear was packing in three decades of music at the Tiny Desk, but 40 Fonzarelli […]

Guess Who’s Back?

    Living West Coast Legend, Richard “Richie Rich” Serrell, returns to the limelight after a nearly five long years musical sabbatical. On his just released – exclusively available on the EVEN platform – aptly titled body of work, Richard, Dubble R continues to bless the masses with his reality fueled street narratives, delivered in […]

Clinton ‘Mr. Payback’ Sands: The Funkiest Bass Playa #HH50

  Having worked with a who’s who of the industry’s top tier Hip Hop talent; Ice Cube, Public Enemy, E-40, Spice 1, Yo Yo, WC and the late Coolio, among others, music producer, revered bassist and CEO of Trickin’ Bikes, Clinton ‘Mr. Payback’ Sands is a West Coast icon; check the résumé…   Q: First […]

E-40 drops that Bay Heat with new album, “Rule of Thumb: Rule 1”

It’s time for some Bay Area heat as one of the Kings of the Coast, E-40, is back with yet another Bangin’ album! Time seems to have no effect on 40-Water as his music still goes hard like a mutha three decades after entering the game. Now out on all streaming platforms, Rule of Thumb: […]