I can’t help but think how proud Tim Sanchez, known to many as Styles, would be today. He was one of the biggest West Coast music journalists and a passionate advocate for our scene. His tireless efforts to shine a light on West Coast talent helped pave the way for moments like these.
They Not Like Us
Throughout the entire month of June, the anticipation for Kendrick Lamar’s “They Not Like Us” visuals has been palpable. Directed by Dave Free, the video stars Kendrick himself and features iconic Compton landmarks, a homage to our roots and culture. In just two hours, it has already been streamed over 2 million times, a testament to its powerful resonance with fans.
The video showcases various West Coast faces and notable figures, encapsulating the spirit of our community. This song has united the entire West Coast, rallying support for Lamar in his long-standing rivalry with Drake. Produced by DJ Mustard, “They Not Like Us” has amassed over a billion streams across various platforms, marking Mustard’s first #1 hit after a storied career.
West Coast Hip Hop
Reflecting on this, I’m reminded of other pivotal moments in West Coast music history. I remember the buzz around Dr. Dre’s “The Chronic” in the early ’90s, a game-changer that put West Coast hip hop on the map. It was more than just an album; it was a movement that introduced the world to G-Funk and new talents like Snoop Dogg. The impact of that era still reverberates today.
Tim “Styles” Sanchez impact on West Coast music
Tim was there for all of it, documenting the rise of legends. He covered Nipsey’s electrifying performances and was one of the first to interview K.Dot after joining TDE. His articles weren’t just reports; they were narratives that captured the essence of the artists and the culture they represented. He saw the potential in the underground scenes, often writing about up-and-coming artists before they hit the mainstream. He believed in giving a voice to those who were often overlooked.
The resurgence of West Coast hip hop in the 2010s with artists like Kendrick, YG, and Nipsey Hussle was a chapter that Tim passionately chronicled. He celebrated the new wave, recognizing how they honored the legacy of their predecessors while pushing the genre forward. I remember his excitement when Nipsey opened The Marathon Clothing store, a symbol of entrepreneurial spirit and community pride. Tim’s article on that opening day was one of his most read pieces, capturing the significance of Nipsey’s contributions to both music and his neighborhood.
I know Tim is looking down on this moment with pride. If I know him, he had a hand in making this happen, even from heaven. His legacy lives on in the music, the culture, and the victories of the West Coast. This one’s for you, Tim. Rest in Power.
