Hip Hop legend and cultural icon Ice Cube has dropped the official music video for “Rollin’ at Twilight,” the opening track from his critically acclaimed album Man Down. Directed by the visionary Gabriel “VIDEOGOD” Hart, the video is a vibrant depiction of Los Angeles at magic hour, blending cinematic scenery with Cube’s laid-back West coast flow.
The video opens with a sweeping bird’s-eye view of an LA sunset, setting the stage for an atmospheric journey through the city. Cube kicks off the visuals with a snippet of “Not Like Them,” the fifth track from Man Down, before transitioning into the main event as “Rollin’ at Twilight” begins to play.
With a Dodge Charger SRT as his ride, Cube cruises through the streets, delivering each bar with his signature cool demeanor. The saturated colors and dynamic visuals mimic the aesthetics of a video game, accentuating LA’s bright, pulsating nightlife. Scenes of camaraderie—Cube playing dominoes and sharing drinks with his crew—add an intimate layer to the video, showcasing the artist’s deep roots in the culture that shaped him. The skyline of LA serves as a vibrant backdrop throughout, interchanging with Cube’s smooth delivery.
As the video approaches its finale, Cube shifts gears with “Let’s Get Money Together,” his collaboration with B-Real of Cypress Hill. The high-energy transition mirrors the acceleration of Cube’s Charger, leaving viewers on a thrilling high as the duo speeds through the city.
ABOUT ICE CUBE X MAN DOWN
“You’re not going to have a 40-year career unless you can give people music that they can use in their daily life,” explains Ice Cube. Six years since his last solo album, one of Hip Hop’s living legends returns with a conceptual body of work in Man Down. This 19-song collection examines the status of manhood in the present day and offers wisdom and criticism from a steadfast alpha male of the entertainment industry. “It’s really about me thinking real men need to stand up. I think we’re already down in a lot of ways,” Cube explains. The rap star-turned-mogul returns to his roots to confront misinformation and put a sense of pride back into a masculine identity. This album stays true to the core of who Ice Cube is — blending powerful messages with music that honors a rich and dynamic legacy—from lowrider funk to hardcore West Coast beats.
