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Social media company Triller which is known for it’s Live TV fights has struck a deal with the Big3 Basketball League according to rapper Ice Cube, who also serves as the leagues founder. According to a CNBC report, Triller will be hosting the leagues first All-Star game and up to 30 hours of live games from its 2021 season. The deal also includes cross promotion of brands and a sharing of advertisement revenue. The Basketball league serves as a place where former NBA players can still play the game after life on the major professional teams. In a released statement Triller co-owner Ryan Kavanaugh said, “There’s nothing as fun and fast in sports as Big3 basketball, and once you watch one game, you’ll be hooked. We are excited to partner with Ice Cube and the Big3 organization to bring this exciting and growing sport to Triller audiences around the world.”

Ice Cube Announces Big3 Basketball League Deal With Triller