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Blxst Re-Signs Partnership W/ Red Bull Records & Announces Joint Label Venture

(Los Angeles, CA) – Today, Red Bull Records is pleased to announce the continuation of its partnership with trailblazing hip-hop artist Blxst. Through this, Red Bull Records will release new music from the producer, singer, and rapper, including his highly anticipated full-length album in 2022. The news follows Blxst’s first-ever award show nomination as “Best New Hip Hop Artist” at the 2021 BET Hip Hop Awards.

The partnership will also entail a joint venture between Red Bull Records and Blxst’s own company, Evgle, initially founded in 2018. Through this venture, Red Bull Records and Evgle will work in tandem to facilitate new artist signings and furnish rising talent.

“Blxst has established himself as a groundbreaking international artist through his visionary sound and an unrivaled dedication to his craft, and we look forward to amplifying this next chapter of his career alongside Evgle,” says Red Bull Records’ Managing Director, Greg Hammer. “Our SVP / Head of A&R, Kenny Salcido, and our VP of A&R, Charles Burks III, were passionately involved in the project from the beginning, and have been instrumental in the continuation of this partnership.”

“Everything we’re building at Evgle centers around innovation, family, and community,” notes Blxst. “As I enter the next phase of my career as an Artist and Business Owner, I’m excited to continue our partnership with Red Bull Records, a company that has supported my vision.”

“Evgle is a company that is vertically integrated from the ground floor and built for the long run,” says Evgle’s President and Blxst’s Manager, Victor Burnett. “Our fully staffed team has the ability to create, design, process, and operationalize at a high level, and with this extended partnership, we’re excited to take our operations to new heights in the music business and beyond.”

“We wanted this innovative partnership to set a precedent for the next batch of Black artists to find a partner that supports their vision not just creatively but from a business perspective as well,” says Attorney/Partner for Blxst and Evgle, Karl Fowlkes, Esq. “With this deal in place, the pieces are there for Blxst and Evgle to make a championship run.”

Since the release of his debut EP in 2020, No Love Lost, Blxst has established himself as a breakout talent and the next West Coast artist to watch. With over 400 million streams to date, the project peaked at #3 on the Billboard Heatseekers Album Chart, while his hit single “Overrated” hit #15 at Urban radio.

Blxst only increased his momentum throughout 2021, releasing the two-track project Just For Clarity with Russ and Drakeo the Ruler, as well as Sixtape 2 with Bino Rideaux, which debuted at #1 on the Billboard Heatseekers Album Chart and broke into the Billboard Top 200. In addition to his own releases, Blxst has lent his penchant for melodic hooks and slick lyricism to numerous collaborations with heavyweight artists such as Nas, Mozzy, Dame D.O.L.L.A, and more.

With his music featured on Madden 22 and NBA2K22, as well as his single “Gang Slide” serving as the main theme for Issa Rae’s Sweet Life: Los Angeles, this summer Blxst launched his Guide to Los Angeles with Apple Maps, a one-of-a-kind immersive experience personally curated by the artist of his hometown.

Through these successes this past year, Blxst has earned a number of accolades, including a place on the 2021 XXL Freshman Class, as well as being labeled a BET Amplified Artist, an Amazon Breakthrough Artist, and the inaugural recipient of the Billboard Rising Star Award. This fall sees Blxst embark on his first North American tour, which sold out in a record 10 seconds, as well as his first international date in London.

About Blxst
Blxst has architected a new era of West Coast hip-hop and culture by hand as not only a rapper, singer, songwriter, and producer but also as a creative visionary who mixes, masters, and self-edits his own videos and artwork. Back in high school, the South Central native taught himself how to produce and record, going on to collaborate behind-the-scenes with Kendrick Lamar, YG, Eric Bellinger, Mustard, and G Perico. Following a string of buzzing singles in 2019, he forged an ironclad creative partnership with Bino Rideaux on their first critically acclaimed Sixtape. In 2020, he partnered with Red Bull Records and unleashed his solo debut EP, No Love Lost, to unanimous tastemaker praise.

The deluxe edition of No Love Lost yielded the smash “Chosen” featuring Ty Dolla $ign and Tyga, posting up over 150 million streams in less than a year. Pigeons & Planes crowned it “one of the best projects” of the year. Kickstarting 2021, he dropped the Just For Clarity two-pack and Sixtape 2 with Bino Rideaux. Posting up half a billion streams, Blxst continues to traffic in a lane of his own, bringing the game with him.

About Evgle LLC
Evgle is a creative company launched by Blxst in 2018 that has expanded its operations into a full-service record label, publishing company, and media hub for Blxst and a diverse, growing roster. The LA-based company has a growing creative and operations staff that has done everything from produce and direct videos, develop and execute high-level strategic activations, to delivering product of the highest quality. The company will be releasing a variety of products and music in 2022 and beyond.

About Red Bull Records
Since its launch in 2007, Red Bull Records has quietly evolved into a homegrown haven for the cultivation of career artists with global reach. Operating out of offices in Los Angeles and London, the international independent record label houses a diverse roster of talent, including The Aces, Albert Hammond Jr, Beartooth, Blxst, Flawes, Gavin Haley, Kofi, Kyle Banks, pineappleCITI, and sad alex. As of 2021, roster artists have generated over 3 billion streams and video views—unprecedented for an indie. The company’s unrelenting, unapologetic, and unwavering commitment to artist development has resulted in diamond, multi-platinum, platinum, and gold successes as its acts have built devoted audiences around the world, indelibly impacting popular culture from outside of the system.

Blxst Re-Signs Partnership W/ Red Bull Records & Announces Joint Label Venture

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