Kanye adds to his enterprise efforts by expanding into tech. The Billionaire creative, looks to follow in the foot steps of two of his biggest influences. Steve Jobs and Dr. Dre. News of Yeezy entering into the tech world began when he unveiled a stem player that was part of the merchandise line for his 10th studio album DONDA, ealier this year. The stem player allows listeners to play with songs on the album by altering vocals and other instruments within the song being played.
DONDA will also mark West’s entry into journalism, as he plans to produce e-books, newsletters, journals, magazines, and pamphlets through the tech line. The G.O.O.D. Music CEO, who owns the rights to several other trademarks including Loop Dreams, The Past Tells Everything, Yeezy, Universe City, Kanye Travel Ventures, Good Water, and Past Tell Museum, recently filed to trademark “Kanye West” to appear on silk sheets, curtains, towels, and various other home goods products.