As Anderson .Paak readies the An Evening With Silk Sonic, the debut album from Silk Sonic, collaboration with Bruno Mars, the Grammy Award-winning singer/songwriter announced in an Instagram post that he is launching a new label called Apeshit Inc.
In his post, the Oxnard, California musician said that “Ape” stands for Anderson .Paak Empire, while the rest of the name means “we on some other shit.”
Apeshit Inc., partnering with Universal Music Group, plans to put the spotlight on musicians that play instruments, and is encouraging artists and musicians to not give up on their dreams. “I was going to shows and realized that less and less I was seeing actual performers. Where is the next generation that can play instruments?? I know they’re out there – don’t sell your instruments, this label wants to hear you!!”
Check out Anderson .Paak’s, a/k/a Suge Knight With More Teeth, post announcing his new venture, Apeshit Inc., below: